Are you a copywriter or an aspiring one, but it seems those words are just not aligning or seeming to call to the right audience? Then this train of tips is one you should get on.
Words have power. You’ve probably heard the saying more than once. And, man, it is never more right. You make or mar your business with your choice of marketing statements. Technically speaking, even when most business owners have different reasons for being in the market, one thing is always sure; everyone wants to sell.
No one wants to go back home without a good return. However, when you are without the right marketing words, the urge to pull at your hair might just be the beginning of a dreary experience.
You need your customers engaged, you need them entertained, and you sure want to solve the issue they are offering you a pay for. The good ol’ copywriting subject is no new thing, and frankly, even in this digital world, it isn’t going anywhere soon.
The right copy will go a long way to give the gist of what value you are selling while highlighting your edge over other businesses doing just what you do. You are the one solving an issue, and with copywriting, you get to express your importance in the most intriguing way possible.
Indeed, copywriting can be one interesting journey. Combing through your brain for the right words, putting it down, wondering if it is any good and finally setting it to sail on the sea of potential buyers’ reactions. Then you go on waiting, hoping it brings back the right response you need. Yes, it’s one journey.
Notwithstanding, as against popular beliefs, you should know copywriting is more than how much you can write or understand grammar. With the right patience and understanding, any copywriting enthusiast can be a good one with practice.
Of course, this doesn’t mean you neglect the place of words articulation or grammar, but writing a good copy entails just a bit more. In this blog post, we’ll go through some essential tips that could get you started on this long journey of copywriting. Hence, stick close so we don’t get to lose each other.
First, What Is Copywriting?
This is the million-dollar question, isn’t it? We can say the purpose of copywriting is quite evident; a good copy gives a good sale. Period. But what exactly is copywriting, and what does it entail?
Copywriting, simply, is a tool used in business to incite targeted consumers to take specific actions. Whether it’s aimed at getting you to subscribe to a service or purchase a product, a copy is intended to influence a potential buyer’s decision.
Generally, a copy is sown from written contents and can come in the form of blogs, subscribed mails, adverts, etc. Note that your use of words is key here. A copy is one content that is supposed to be persuasive yet not so imposing and is able to grab attention and make people take a particular action.
5 Copywriting Tips You Need To Know: Let’s Get Started
It’s not rocket science. Anyone can write a good copy just with enough skill and knowledge. And if you think you already have some skills going for you, though not yet polished, you can only make it better. Below are some tips you should consider:
- Speak A Language Your Audience Will Understand
Many of us go into copywriting without the basic concept of who we are addressing. It would be best to have a base that can help you relate with your possible reader. Is it a man, a woman? Or maybe your ideal prospect is more on the older side? You should know.
While you don’t have to be much of a detective, there are some basic things you just need to have noted down. Knowing your audience’s uncertainties and preferences helps narrow down how you can best grab their attention. The language you speak must be one they can identify with.
- You May Have To Play Some Mind Games
Human psychology is a subject that can very well come in handy. You should know that a good copy is one that makes your customers feel something.
We are all humans, and even though the human brain is said to be the most complex of all, it can be pretty predictable. Our brains react to certain things, and a good copywriter should know how to leverage that.
Some words, images and taglines speak more to people than others. And you just need to know which particular phrase will get your customers too. Going online to pin down words like this can be a good way to get started.
- Stories Help. A Lot.
An average person loves a pretty good story, and why not make this into a marketing strategy? Gone are the days when firms make imperative statements to get us to buy their stuff. Now, the smart ones tell stories.
A lot of brands these days weave between words and commas, trying to give us a piece that will undoubtedly convince us to give a trial. And that is really all it takes to get us in. You can do the same.
Stories draw people in; hence, be sure to tell a worthwhile one while at it.
- You Will Have To Be Real And Practical
Remember, you are trying to tell your stories to people like yourself. If you can’t convince yourself with what you’ve written, then it might be time to cross it off and pen down another one. Your content has to be real.
Now, while trying to be convincing, you shouldn’t go overboard. Some sell what they can’t give, and ultimately, they end up brewing distrust between their customers and their brand. Really, even if your choice of words is quite unique and intriguing, you should only promise what you can deliver. When you are strategic enough, quality and sincerity will always be icing on your copy.
- How You Present Your Copy Matters
Finding the right words is one achievement, but it’s definitely not all. You need to get people pinning on your every word till they get to read the whole content. And trust me, there is more art involved in this than just your convincing words.
First, each sentence must be interesting enough to want to read the next line. Second, you don’t want to make your copy look too bulky. Space it out.
Likewise, it would help if you remembered your supporting designs: the images, layouts, fonts and any other element surrounding your content. You don’t want them looking out of place. If anything, you need them to add to the quality and value of your content. Your copy doesn’t have to be something necessarily long, but you definitely need it to get people to hang around for more than a while.
What Do You Say?
Enlightened? We do hope you are. In this blog post, we’ve been able to go through some basic tips every copywriter should know, and we sure can’t wait to see you put on those copywriting shoes and rock them good.
Remember, let your copy speak to you first, and if it does, there is just about an 80% chance your potential customer will think the same too.
So, what do you say? Yes? Then Go On and Write One!