Do you have a knack for unique and engaging content writing? Can you write 1000 words five times a day and never get tired? Do you intend on monetizing this skill? Then grab your popcorn and that wooly blanket; this is for you. As lovely and enticing as commercial content creation sounds, having basic SEO101 skills is a must. Surely, you’ve heard of SEO or ways to move organic traffic.
What’s SEO?
Search Engine Optimization or popularly known by its acronym SEO is an art employed to increase the visibility ranking of a website in search engine results by improving the quality of organic traffic to that website. In other words, it improves the chances of a webpage popping up to users when they search for any word related to the content of that page. This involves including keywords that can be directly linked to your present content. So whenever any of the keywords used are typed into a search engine, the chances of getting your write-up visible to the user are higher.
Now you are curious as to what steps to take to become a good SEO content writer, right?… Because it is common, that hobby is a skill. So why not make a little something on the side? Don’t worry; we have a few tactics you could employ to write 100 percent unique and engaging content.
Focus Keyword for the Content
A focus keyword is important… essential. The main ingredient in SEO content writing. Right now, you’re curious as to what keyword is right. Keywords are specific words that are associated with a particular topic, something like the work of hashtags on Instagram. Say you use a hashtag in your post; whenever anyone searches for that hashtag, your post will pop up on the related search. Same with keywords. You use a keyword in an SEO write-up; your content will appear when anyone types that keyword on Google. Now imagine using many keywords, meaning many searches could be redirected to your webpage. Lovely, right?
Keep Unique and Engaging Content Simple
No matter how much we would like to exhibit our vocabulary skills, that’s just for us word lovers to appreciate. A writing style whereby consultation with the dictionary is a necessity at every step of the way wouldn’t really entice anyone, but rather it would discourage them. So writing with simpler and understandable terms is preferable in SEO content writing. Users tend to leave such web pages before the approximate reading time, which could raise a red flag, reducing your Google rankings.
Minimum Storytelling.
People love a good story as much as we love telling it. Adding an intriguing story to your write-up would spice it up and hold the reader’s attention long enough to reach the end of the webpage. Though remember, the story must be directly related to the topic of your content (a plus if lessons could be derived) and not just a random story for the sake of storytelling.
Cut That Length of Unique and Engaging Content
When I come across a new article or webpage, I first scroll down to the end of the page to see the length. The shorter the length, the more liable people are to read the unique and engaging content. Most people tend to be attracted to shorter write-ups than bulky ones. This point is an excellent SEO writing tip.
Know Your Audience.
In whatever copy you are writing, have in mind the specific audience you are trying to reach out to and cater to them. In SEO content writing, If your write-up is supposed to be targeted to parents, then make it parents only include things they’d need to know, rather than writing a copy with the aim of reaching out to parents AND farmers. There’s no correlation between the two groups. Therefore, the content would be a scrapbook of different ideas and no orderliness. To say such an article is off-putting is an understatement.
Summary
Take your time with the elements of content writing but take it seriously. The proper combination of most or all of these tips in content and reading online books would help you yield higher Google rankings and build a successful career in SEO content writing.