Introduction
The type of writing called “Copywriting” is well known in our world today. Why? Because businesses and brands need copywriters to promote their products and services. As coined from the word “Copywriting”, it is a type of writing that entails bringing together certain words called ‘Copy’ or ‘Sales copy’. This sales copy is then used to market & sell goods and services using different means and methods. One of these methods is email sales copy. Therefore, a good copywriter should be able to write email sales copy.
Furthermore, one of the ways a copywriter uses sales copy to market is through “Email Sales Copy”. Hence, the reason for the title of this blog post on “5 Tips for Copywriters to Write Email Sales Copy”. Some copywriters might think there is nothing much to writing Email sales copy. But, I tell you that there is a lot to it. Therefore, I would implore you to read to the end and improve your skill in email sales copywriting.
Why Copywriters write email sales copy.
In addition, writing email sales copy is not the only activity that copywriters carry out. As earlier mentioned, they utilize different means to achieve their marketing and sales purpose. Let us briefly look at what copywriters do.
- Website sales copy writing
- Search Engine Optimized Sales copy for SEO Copywriters.
- Writing Email sales copy
- Social media sales copy writing for marketing on different social channels, etc.
5 Tips for Copywriters to Write Email Sales Copy
Email sales copy is an aspect of copywriting. It simply involves creatively writing emails to specific people for the purpose of advertising, marketing, or selling. Each aspect of copywriting is an art. Hence, it takes a level of skill and creativity to work as a copywriter. Before we move on, let us quickly consider 5 Tips for copywriters to write Email Sales Copy:
- Straight to the point: To write a good email copy, avoid stories especially at the beginning. Also, avoid repeating the same information differently. Let your writing be straight to the point and concise.
- Informative: In order to produce a great email sales copy, you have to include all the germane information needed for recipient to make the required decisions.
- Target Audience: Another important tip to note is that different target audience may exist for a particular email sales copy. However, each group audience should be regarded once at a time. The whole audience should not be considered together. Why? Because it makes the email clumsy and less concise.
- Captivating Content: A lot of email copy end up unopened. Another wonderful tip to note is that, the foreword content of your email copy should be enticing enough for recipient to open up and read it.
- Tone of your writing: Furthermore, take cognizance of the tone of your email sales copy. The tone shouldn’t be too direct. One peculiar tone used in writing emails is the friendly tone. For instance, most emails start with Dear ………(Name). A good email copy should send the writers message in a friendly conversational tone.
Conclusion
I hope you have been able to learn more about copywriters and email sales copy. You can subscribe for more. Bye and stay safe.