Introduction
Skills in this 21st century cannot be compared to previous centuries. There are modifications and re-modification of different skills. There was nothing like digital marketing skills in the past. However, as a result of technological advancement, digital marketing skills came to be. Furthermore, in simple terms, digital marketing exists because of digital technological advancement.
Previously, there exist usage marketing strategies such as print and broadcast marketing. This is because the technology available then requires the use of such forms of marketing. Consequently, because we are in a digital world, we need to make use of digital marketing. In this blog post, you will learn what digital marketing is as a skill, and what skills you need for digital marketing.
Digital Marketing as a Skill
As earlier mentioned, digital marketing is a type of marketing that was born as a result of the present digital world. It simply has to do with using different online platforms and the internet to market goods and services. Also, it involves easily connecting products and services with possible users using the internet. Technological advancement has brought about the usage of different online platforms for marketing. But, for the purpose of this blog post, here are a few types of digital marketing:
- Email marketing. This has to do with promoting or marketing goods and services by sending advertisements in form of newsletters to customers’ emails.
- Website content creation. This involves creating content that attract customers to purchases products and services. Strategies such as sales funnel marketing is being used under this type of marketing. Hence, one of the skills you need for digital marketing is critical thinking skills.
- Social media marketing. This type of digital marketing make use of different social media platforms to advertise and market product and services. Example of such platform includes: Facebook, Instagram, etc.
Skills you Need for Digital Marketing
Furthermore, just like a biology teacher must possess an essential skill of problem-solving, also, there are certain skills needed for digital marketing. These skills are important because they will give you leverage above other digital marketers. Below are 5 skills you need for digital marketing:
- Creative Writing and Copywriting Skill
- Basic Graphic designing & video making skill
- Search Engine marketing skill
- Social media communication skill
- Problem-solving Skill.
Conclusion
Hence, a digital marketer must have the technical know-how of how to create good marketing content. S/He must know how to do basic graphics and video design. Also, search engine marketing skill is imperative for digital marketers. Another skill to possess is good social media communication skills.
Finally, one major skill a digital marketer should have is that problem-solving skill. Therefore, if you want to succeed as a digital marketer, you must see yourself as a problem solver in the marketing field. This will enable you to achieve more in the field. I hope you have learned one or two things on what skills you need for digital marketing. Stay Safe.