What You Should Know About Social Media Marketing

Social media marketing is proof that the world is constantly evolving. People are now connecting digitally with no form of barrier. Businesses now see the importance of marketing on social media compared to the former traditional marketing which involved newspapers, billboards, etc. Why brands focus on marketing on social media is because people are glued to their gadgets these days, especially the youths. So, as a brand and business, marketing on social media is what you should look into if you want to make sales and bring awareness to your brand.

What is social media marketing?

Social media marketing refers to using your social media and your social networks which include those following you or those on your friend lists to market a brand or company’s products and the services they offer.

The benefit of marketing using social media is providing companies and brands a way to engage with their audience and customers and also providing an avenue for new customers and audiences to be reached. While doing this, the brand or company has the right to maintain its vision, mission, tone, culture, and focus. There are built-in data analytics that allows those running advertisements and marketers to know if their efforts have yielded results or not.

While you are planning to venture into marketing on your social media platforms, you need to use Instagram, TikTok, Facebook, Pinterest, Twitter, etc because that is where most of your customers are.

Pillars of social media marketing

When you want to market using social media, it is important you create contents that your customers will engage with. Content is anything you post on your social media accounts. So, it should be content that will be relatable to your customers.

Strategy: As a social media marketer you need to set your goals for your business. What do you want to achieve with your marketing? Is it brand awareness, sales, etc? This will influence the social media channel you will use and the type of content you put out.

Planning and publishing: you must choose the format of your content. Will it be videos, pictures, reels, blog posts, etc? Thereafter, you will decide then to publish them and be consistent about it. Will it be once weekly or monthly?

Pay attention: You need to pay attention to the engagements, comments, and what your customers are saying about your brand. This will give you insight into what needs to be adjusted, how your brand can do better, and your content. You can use social media engagement tools for it.

View your analytics: On social media platforms, there are options to view your analytics which makes you aware of how far your posts have gone, the best time for you to post, and the audience that has been viewing it.

Advertising: Now, it is easy to advertise on your social media platform by running ads on your pages. This drives traffic to your social media pages and makes you reach people in other demographics.

Conclusion

Ensure that your posts should be one that your customers want to share with people. Once your content is shared by your audience, it has a high reach, more customers, and more sales which is the ultimate goal of your social media marketing.