What Does a Content Marketing Manager Do?

Content Marketing has become one of the most popular forms of marketing in recent times.

Thus, content marketing managers are becoming very important. They are employed by marketing organizations.

A content marketing manager has the duty of managing the operations of the marketing team in the company.

He or she makes sure that the initiatives of the team succeed.

If you are looking for listings for content marketing managers you can find them in Indeed, LinkedIn, Glassdoor, etc.

Duties of a content marketing manager

1 Making research and conducting competitors’ analytics:

Firstly, it is a fact that a good content manager carries out research to create and publish good contents that will promote the business.

Also, the research aims to analyze its competitor’s content, understand and identify target audiences, online behavior, demographics, etc.

For ease, they can use content tools or software.

2. Making plans for content:

There is the discovery of marketing plans that work for the business during the research process made by the content manager.

Methods and strategies used for execution are discoverable at this stage.

3. Editorial calendar creation:

Thirdly, an editorial calendar is being made by the manager to make provisions for the deadlines, for the research, publication, and promotion of the content.

This method helps the marketing team to know what is being planned to be done in weeks or months and work with it accordingly.

4. Content Creation:

Fourthly, a content manager ensures that content which passes approval is to be

Though some they sometimes delegate this to content creators.

It is still important that there is knowledge of how to write and edit well by the content marketer.

5 SEO

The duty of ensuring that contents are search engine optimized lies in the content marketing manager.

This helps content produced to make it to the first page of Google.

6. Ensuring and editing content in a way that adheres to the style guide:

Every brand has a voice or style of writing, so, after writing and editing by the writers or editors respectively.

It is the duty of the content marketing manager to ensure that the content adheres to its guide.

7 Role of editing and publishing content:

Also, published contents are to be promoted after publishing by the content marketing manager.

The contents have to be published according to scheduled time using automation tools or manually

8. Monitoring and analyzing content performance:

Lastly, after publishing and promoting content, the content marketing manager has to ensure that she monitors how the content is or has been performing.

This helps them to have an idea of what has worked or hasn’t worked.

Also, there is content analytics software that helps to make the task easy to do.

Although he or she still has to take his or her time to interpret the data and offer suggestions that can make them better.

Conclusion

Content marketing managers are in charge of the content creation process.

They also analyze, optimize, and make sure there is workflow.

If you are wondering, content marketing managers will be a good investment in your business.

When you decide to hire one know that they will help to boost your business.