Branding Between the Ears (2021) explores how marketers can apply the latest scientific insights to their branding strategy. It explores how the human brain responds to advertising. Also, how consumers really make the decision to buy or not to buy.
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A SUMMARY OF Branding Between the Ears Using Cognitive Science to Build Lasting Customer Connections By Sandeep Dayal
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Branding Between the Ears (2021) explores how marketers can apply the latest scientific insights to their branding strategy. It explores how the human brain responds to advertising. Also, how consumers really make the decision to buy or not to buy.
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