Writing falls among the popular skills you will find, but not everyone who writes is a content writer. Everything globally rides on content; the common forms of content are Text, audio images, and videos. However, Text stands above the others in versatility since it can also be combined with some of the others. Content writing is a skill that gives you opportunities to follow different career paths and specialize in them. You can decide to select one of these careers or pick more that are closely related to our specialized area. Let’s check out the meaning and the content writing careers you can consider when going professional in our modern world.
What Is Content Writing
Content writing skill has a beneficial effect on both professionals and businesses in our world today. Content writing entails preparing Text-based content tailored to a specific topic, field, or industry to inform or convert clients. There are different contents for different purposes, and businesses need to depend on their goal and current strategy.
Some businesses need content writers who can build and engage their audience, while others prioritize writers who can convert sales. You need to possess and improve your proficiency in several skills to put yourself on the writer’s top-earning margin. As a content writer, you provide deliverables: blog posts, white papers, product descriptions, reviews, etc. However, these services vary in the field you choose to specialize in as a content writer.
Why Should You Consider Content Writing Careers
Content writing is a skill that has gathered popularity over the years for several reasons that benefit businesses and freelancers. One primary reason is that it is a medium to communicate with your audience effectively and create loyal customers. It brings more results and improves the statistics you have when appropriately done, which brings the need for professionals.
Another reason content writing is popular is its flexibility and easy access to knowledge and resources from any location. Content writing has evolved and become entirely digital, with some of its deliverables as prints. That means writing content has become more accessible, and you don’t need too much to learn the skill. Let’s know about some careers you can choose if you plan to work as a content writer in 2022.
Content Writing Careers That You Can Learn and Monetize
Your plan to learn content writing is a significant step, but you must know which path you want to take. The different aspects of content writing have the specific knowledge you need, some similar to others. It also includes the techniques involved in completing writing every project for that niche you have chosen. Here are some career paths you can take and what you need to know before selecting.
- Technical Writing
- Creative Writing
- Editing and Proofreading
- Copywriting
- SEO Writing
Technical Writing
The technical writing niche has to do with documentation which makes it different from many other categories. Your job as a technical writer will be to simplify information to help readers understand the purpose of the message. Most members of the audience that technical writers serve are in search of information to use a specific product. Therefore, these writer’s products are user manuals, whitepapers, timely reports, API documentation, and other similar documents. You will need to possess knowledge of software, data analysis, and technology depending on the industry you choose for work.
Creative Writing
Here is one of the writing niches that stand to be difficult among the various choices in the writing field. It’s not just difficult based on the knowledge you need alone but also the techniques you implement. Creative writing involves immersing your skills in literature and crafting different creative pieces to match different themes across several genres. As a creative writer, you prepare some deliverables: novels, poetry, fiction, and non-fiction. You will mostly get jobs as a creative writer for podcasts, books, and media.
Editor And Proofreader
Choosing an editing and proofreading career puts you across as someone who corrects errors and seeks perfection in content writing. An editor and proofreader work on already completed content to correct mistakes and perfect the article. Most people refer to them as the error police since they correct grammar, structure, and other content-based errors they find. You need to possess high proficiency in your English and writing skills while possessing some editing experience from past projects. Editors earn pretty high since they are essential as the last line of correction to create Text-based content that works.
Copywriting
If you are switching careers from marketing or possess the knowledge, copywriting is your best option. Copywriting is a niche under content writing that is strictly business-oriented and serves the purpose of sale conversion. Your goal as a copy will be to trigger sales by converting leads by writing ads. The niche prioritizes many skills like creative thinking, communication, and technical and negotiating skills to help you achieve this goal. You will be tasked with writing sales copies, newsletters, advertisements, emails, and website copywriting to trigger and create sales conversions.
Seo Writing
The famous niche you know as SEO content writing stands among the top-ranking career paths in content writing. Its primary purpose is to rank content on search engines to improve website visibility and increase organic website traffic. SEO writers don’t write to convert sales like copywriters but create content to engage their target audience. These writers craft content like blog posts, articles, and other related website content for specific demographics while incorporating keywords into them. They also need knowledge of Search engine optimization to match their content so it can rank on different search engines.
Conclusion
Content writing is pretty convenient to learn due to the availability of resources and tools, making it popular globally. However, you must select a particular niche between the different content writing careers. You don’t have to pick one outright, especially if you are entirely switching careers or new to professional writing. Try taking courses and completing projects across different niches to find out where your strengths lie.