Digital Marketing Mistakes.
Digital marketing is evolving fast; there are new tactics and tools coming out daily. When you are starting a new career, you are bound to make mistakes. Don’t worry, though; you have to make mistakes to learn.
The mistakes you are going to read in this article are mistakes that can hinder your improvement. If you avoid them, you would see important advancements in your career as a digital marketer.
Focusing on traffic.
If you are not making sales, the solution to this problem is getting more traffic. When things go bad, don’t waste your energy optimizing traffic. Instead, make the desires of the market your priority, then increase the traffic.
You can always buy traffic but offers you deliver to the incoming traffic are the important deal-breakers.
Consumer service.
What the consumers care about the most is how your product improves their lives. So it would help if you talked more about how your products can enhance your customer’s lives in a significant way.
In Business, business owners get paid to move consumers from a discontent state to a state where they are contented, pleased and free of whatever made them discontent.
Most new businesses fail at offering customers a content state or how they can make consumers contented(Through Marketing). Showing consumers the desired impact your products can add to their lives is the key to the success of your marketing.
Search for traffic.
Gone are the days you could get free and easy traffic through search engine optimization and Facebook. Nowadays, SEO and Search Marketing are still important but getting traffic to your website is challenging and expensive.
To get a credible source of traffic, you buy it from a traffic shop(like Bing, Google, Facebook, YouTube, etc.); they are ready to sell you traffic at an affordable price.
Focusing on a product.
As a business owner, you should not define your business by one product. Most companies define their business by work, and that is some of them don’t last long.
Recognize the market you are in and create the products your consumers want.
Tracking false metrics.
You can track digital marketing to an extent. For instance, you can use Google Analytics to assume the number of sales people make on your website from Lagos on Saturdays while using androids.
Every business should track two metrics: Cost of Acquisition and the Average Customer Value.
For example, if you sell women dresses and you get customers through SEO. The amount of money you spent on procuring customers is the Cost of Acquisition.
The Average Customer value is the instantaneous value of a customer to your business. Never forget, the cost of acquisition and the average customer value is the most important metric you should track in your business.
Building Media Assets.
Although you can find millions of customers on social media, it is suicide to focus on these websites. These websites can change their rules and these rules might not favour you someday.
Instead on concentrating on media assets, you can build email campaigns.
Focusing on the quality of content.
There is a lack of amazing contents on the internet. You can get traffic by providing them. Instead of creating multiple blog posts, but all the effort into creating an incredible one. Then buy traffic to get the post some eyeballs.
If you enjoyed this article, you could read more about digital marketing here.
Thanks for Reading!