Most Business executives express themselves by making speeches than writing articles. And, like article writing, business executives hire ghostwriters to write speeches for them.
As an amateur, you might be paralyzed with fear when you get your first speech writing assignment because you might not know how long a speech is meant to be. An average speaker speaks at the rate of a hundred words a minute, so a twenty minutes speech should be two thousand words long(Now you know).
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The best time for a speech is twenty minutes. Any more than that would make the speech boring, and any less would make the speech insubstantial. At most, a speech should not be more than an hour-long no matter how important it is.
Every speech you write should have a clear-minded purpose. Speeches are helpful in passing across emotions, information, and opinions to an audience. They are not very effective at giving a body of facts (a print medium is a better way for this).
Here are the creative skills you need to learn to write speeches that won’t bore your audience to death.
What the Speaker wants to say.
You could avoid writing a speech if you know what your speaker wants to say before you write. You have to have a conversation with your client to get information and facts for your speech.
Know Your Audience.
Learn about the audience your speaker will be speaking to. This will help you tailor your speech to their particular interests. For example, a speech on blogging should focus on the professional interests of the audience.
Write Strong Openings.
An opening grabs the audience’s attention and makes them look forward to the rest of the speech. A boring opening turns the audience off.
Add Humour.
Most Speechwriters know the danger of a bad joke ruining a whole speech, but a good joke can entice the audience. Never start a speech with a prepared joke. My advice to you is to spread little nuggets of jokes around in the speech.
Keep the Speech Simple.
A speech is limited in the amount of information it can contain. Your speech is not for your audience to return to for information. Your speech should be focused on a theme. Give the audience information they can easily understand.
Don’t Cover Too Much.
Don’t try and cover the whole topic. Remove unnecessary information and limit your speech to key points about the topic.
Choose a catchy title.
The title of your speech might not be said during your speech, but your titles would be used in posters, flyers, and handouts to attract the audience for the speech.
Thank you for reading!
You can read more here on creative skills to learn to support yourself during this pandemic.
Gained so much
Glad I could help.