DIGITAL MARKETING MADE EASY.

Digital marketing involves selling commodities and services on the internet by utilizing online marketing methods and electronic media.

Marketers also utilize internet and non internet technologies to create awareness about the products and services they offer.

This is a significant online skill you really need to learn,it helps businesses reach customers who relate with the commodities the businesses have to offer personally.

The act of selling online became known as “Digital Marketing” in the 90s, although it went through many name changes, It became widely known as “Digital Marketing” in 2013.

Like I said earlier, digital marketing embraces Non internet channels that provide digital media e.g cell phones,television set.This extension to non internet avenues is what makes digital marketing stand out and differentiate itself from online marketing.

Brands are made available in avenues where your best prospects can see and enquire more about your commodities.

Most consumers base their decision on reviews they read,features and pricing of products and services they researched.

The secret to digital marketing is to put yourself in place prospective customers can be found.

The end game is to find customers and make money off them.

STRATEGIES OF DIGITAL MARKETING

Planning to be sell your commodities online,the following methods are ways to attract new customers:

1.Brands use the effective option of the paying per click strategy.
2.You can build brand awareness with customers on social media platforms.
3.You can advertise on social media organically, this strategy takes a lot of effort but delivers.
4.Brands also use content assets(blog posts, charts, ebooks) to create awareness about their products and services.
5.This is one of the oldest methods, people who sell online use emails to promote their commodities.
6.Brands pay people such as social media influencers to help use their platforms to advertise their products and services
7.Brands can optimize their websites on search engines for relevant searches and better visibility.

TAKE YOUR FIRST STEPS AS A DIGITAL MARKETER

• Internship:Find an internship position that can help with expanding your portfolio and experience in real life situations.

• An Internship in an agency will put you in real world situations that digital marketers must overcome.
• You can complete a certificate program that qualifies you as a certified professional.
• Attend Conferences: These networking conferences will give you the opportunity to start and build professional collaborations and enhance your skillset.
• Join an online or offline community to help you, so you can recognize the significance of what you do and also learn new marketing strategies and processes.
• Keep up with the industry by listening to informative podcasts and subscribe to researched pieces which you can receive via email.
• In conclusion,the most important of all them all is “continuous learning” because the industry is constantly involving so your knowledge should too and there are plenty courses that are available online from you to choose from.

Hope you enjoyed this article on Digital Marketing,you can check out another article on online learning here.