As a digital marketer, you have to test many tools to work out which tool works and use it to cultivate your brand. Using incorrect applications at the wrong time can crash your digital marketing campaigns.
However, there is a lot of software to pick from because digital marketing is mostly online. The number of tools available for you to use can be a gift or a curse due to the many choices you can pick from.
This article will show you the tools that are essential in digital marketing and specified tools and the jobs you use them for.
A Digital Marketing Website
Nowadays, even non-tech people can develop and design texts, pictures, and videos on the internet using a content management system(CMS). This application can help you coordinate the digital content on your website.
An effective content management system must:
- Have a simple user interface.
- Be easily attainable by search engines.
- Have a mobile-friendly design display.
- Add functionality like calendars and social buttons to your website.
- Be resistant to external hacks and malware.
- Give you the power to add or remove users and control the degree of accessibility the users have to your website
Examples of the content management system(CMS) you should try are WordPress, Shopify.
Website Hosting.
A web host makes your website accessible on the web and also stores your website files. Although you can also use a web server, most firms use a web hosting business.
Qualities of a good web host.
- A decent web host must keep your website online at all times.
- An effective web host company must have available twenty-four-hour customer support.
- Must have maximum security and ability to protect your website.
- Must be able to secure your website.
- A good backup for your website.
Examples of good web hosts are WP Engine and Rackspace.
Email Marketing Application.
Like I explained in this article, email marketing is essential in digital marketing, and they are many software tools available for you to choose from.
Characteristics of a useful email marketing application.
- It must be able to deliver your emails successfully to your customers.
- It must have excellent automated email delivery.
- A good reporting platform.
- It must be mobile-friendly.
Examples of commendable email marketing software are Maropost, Klaviyo, and AWeber.
Marketing Optimization.
Some practical tools can help you engagements out of the traffic you have on your website. Most of this software is not free, but they have trials for you to decide before you choose.
The practical optimization software has a great support system and can handle many activities at the same time.
Images Editing.
As a digital marketer, you might have to edit pictures for an ad or during email promotion. If you have the abilities, you should use the Adobe Photoshop software.
Useful image editing websites have a good backup for your pictures, easy to use, and not expensive to use. However,
Canva is also an excellent example of an image editing software.