Learn Digital Marketing With Five Practical Tips

Learn Digital Marketing With Ease

More than ever, B2B companies are learning digital marketing to obtain more qualified leads. The sector that is lagging in this development is the manufacturing industry majorly because they don’t learn digital marketing. Manufacturing companies still mostly stick to traditional marketing techniques, such as printed advertisements and exhibitions.

Why is that? One of the most common myths about marketing for manufacturing companies is that Digital Marketing is irrelevant. Common arguments are:

“We are the market leader in our industry!”

“If people want what we sell, they come to us!”

“Our customers and prospects are not looking for our product online!”

The complexity and less flashy appearance of the manufacturing industry mean that marketers think they don’t need an online strategy. This is evident from the fact that only 18% of manufacturing companies have a documented online plan. However, a digital marketing strategy improves business performance in any industry.

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Also, the fact that your company is probably not alone in making what you make. What would you think if they were found online, and you were not? Or that you click on the company that ranks above your company in search engines? How much could you lose? 90% of purchasers in the production sector use the internet as their primary source of information.

A good Digital Marketing strategy can make a difference within a month. We give five practical tips to achieve success with Digital Marketing.

Tip 1: Listen to your customer’s questions

Find out what your customers need by listening to their questions. Whether it is over the phone or at a trade show, write down every question a (potential) customer asks.

Compare your notes with the sales team to determine which questions are most frequently asked by customers and prospects. Positioning yourself as a resource for frequently asked questions will help customers see you as the company that provides solutions to their problems.

Tip 2: Start blogging

How do you ensure that your answers to customer questions are also visible to the target group? By putting them on paper and publishing them online. In other words: writing blogs that answer questions asked by customers is the perfect solution.

Strong content that adds value is the fundamental element of Digital Marketing. A constant stream of material results in a higher position in search engines and improves the status of your company as a market leader.

Show in the content what your company creates. This act shows that you understand the needs of the customer; offers solutions that help the customer with his problems and stand out by authentically positioning your organization as an authority. You can as well hire professional content writers for the best content.

Tip 3: Make your marketing human

Humanizing your marketing is a powerful way to win over your competitors. Customers are fed up with the cold, corporate websites of manufacturing companies – they want something new. They are looking for value and conversation. After all, people do business with people, not robots.

For example, show photos and videos of your colleagues and let them tell you what they are doing. After all, every organization has interested people with a story.

Tip 4: Learn Digital Marketing to Improve your website

Many manufacturing companies use their website to share their contact information. Don’t get me wrong. Contact information is a crucial part of any website. But your website should be so much more. By publishing content that is valuable to your customers and prospects, you also turn your site into a place to generate leads.

A simple way is to add calls to actions (CTA) to keep visitors on your website longer and find out more about them. For example, a CTA can lead to a white paper or contact form.

CTAs help you generate more leads from website visitors who find your information interesting. You allow them to learn more about your company and business.

Tip 5: Delete your sales pitch

After listening to customers’ questions, try to be the solution. You want to provide information that makes your customers’ lives easier and answers their most urgent problems.

Therefore, do not keep a sales pitch when your product or service is the best, but try to find out whether your company suits their needs. Do not put your product first, but the customer.

Of course, your content may still be about your product and company. But instead of communicating about product specifications or all the benefits it offers, show your customers how a machine works or how it helps them solve their problems. Think from the customer’s perspective, not from your product or service.

To get success from your digital marketing strategy and generate more leads, it is essential that you learn digital marketing for customer satisfaction. 

But putting the customer first is only the beginning to transfer more qualified leads to sales. Discover how to grow the business with marketing that works during the knowledge session.