Differences Between content writing and copy writing.

Different people ask me most time what the relationship is between content writing and copy. There seems to be a misunderstanding between the two terms on where one starts and another begins.

Content writing and copywriting are alike. Most copy writings are content writing but not at all content writings can be a copywriting.

Having this simple understanding will save you from a lot of heartache and embarrassment as a writer. It would create a difference because you have been able to place specificity in your writing; thereby refraining from the mistake of mixing the two with no plan in sight.

 

How are all copy writings, content writing?

To understand this you will have to understand what copy writing is; Copywriting is a writing style by definition that is word creation centered, sales and profit maximization is the end point. With this short but explanatory definition, you can know that copywriting, no matter how well distinct and well scripted it is, it still has to do with word creation, word arrangement and literary prowess, and that is content creation.

Content creation has a lot to do with your words, it’s about understanding a terminology and you creating corresponding literature to explain and expound on it; so generally speaking, most, if not all of your formulated writings are content writings.

So you can see how copywriting can also be content writing.

How all content writings are not copywriting?

Having a thorough understanding of this concept, will greatly help your online skills, both as a writer and as a reader; It gets easier to understand a literary work with such understanding, and you become a better writer when you are conversant with the differences.

Lead generation, increase in traffic and reader sensitization are the benefits of content writing, which is a writing that covers a wide range. Content writing serves the purpose of capturing attention, servicing the interest of anyone looking, bringing potential clients to landing pages; but when it comes to making sales, copywriting has to take over.

So not all your content writings can be called copywriting; lead generation is the characteristic feature of content writer, while sales and profit is for copywriting.

Major differences

1. Content writing makes headlines, copywriting makes sales.

 

1.  A successful content writing campaign is calculated by how many leads generated, a successful copywriting campaign is calculated by the amount of sales made.

 

1.  Content writing has no need for a Call-to-action, but a copy writing feeds off it.

 

1. Business-to-business (B2B brands dwell much on Content creation, while copy writing is a thing for Business-to-consumers(B2C).

Conclusion

These two styles of writing have their own peculiarities, and it will be impossible to say that we can do without one or the other. They are both different but they accentuate each other pretty well, especially in the conversion of leads to paying customers; content writing will bring potential customers into your doors, but copywriting will make them open their wallets to buy.