It would be best to understand the foundation of SEO with the Genesis of optimization mastery, helping you understand the skills early. Your next move is to jump on information that teaches you the structure and different forms of SEO functionality. Every skill has what it offers and some pillars that support its functionality and exist in categories. These pillars help you know the divisions in every skill and where you want to place your focus long term. Search engine optimization is not any different, and you will get to understand these details as we journey through SEO. Let us check out the SEO structure and the forms that you can Implement SEO to get better results.
Meaning Of SEO Structure
The word SEO structure would likely be new to you since only people who go through the details would know it. SEO structure means the various subdivisions of the skill depending on the procedures and aspects they affect. Each section of the structure forms a chain with the rest to give the required result that ranks your website. Search engine optimization has a structure just like other skill types, and each has the subskill that they need. Even as an SEO expert, you can niche down to a particular section and work on that. However, many people prefer to focus on the entire structure, which is not bad, especially for SEO agencies. One piece of advice is to learn about one section of the structure properly before moving to the next to increase efficiency.
Sections Of the SEO Structure
The SEO structure is divided into three sections which stand as pillars for the skill to achieve efficient results. These three pillars have separate procedures that work together to rank your website high on search engines. The three pillars of the SEO structure are:
- Off-Page SEO
- Technical SEO
- On-Page SEO
Off-Page SEO
The off-page SEO section deals with every activity that you do to improve a website ranking with the content alone. You won’t be working with your website during this process since it is content-based and has different conditions. It involves procedures relating to content selection and implementing the requirements based on your selected content before moving forward. Off-page SEO is the first aspect you work on since you can’t have a valuable webpage without any content. Different types of content go on web pages, and they all have specified procedures required for indexing and ranking. You will need to know the techniques each content type needs before reaching the intermediate level. After completing the Off-page SEO, the next step is to prepare the web page with technical SEO to support its ranking.
Technical SEO
It is entirely different from Off-page SEO since you do it solely on the website while specifying the web page. The procedures are not based on the content, so you can always do it without creating them for upload. Technical SEO activities are like the back end of programing because you don’t see the traces as a website visitor. However, experts in the SEO industry can tell when the technical aspect of web pages are appropriately done. You will also be able to know once you reach the expert level due to your practice and experience. The Technical activities kick off once your content comes to the web page and connects with the steps implemented. Once that is done, you move to the final aspect that your website needs for completion, which is On-page SEO.
On-Page SEO
Here is the final process where your efforts on the contents meet the website’s strategies for top ranking. You need to know that On-page SEO cant work without having ready-made content on the site. Your content has to be uploaded to your website before you can start any On-page SEO process at any point. The procedures require your content to be available since the procedures are content-dependent and won’t work otherwise. Every good content must contain some keywords that you fix, and you have to target them with on-page techniques. You will link these keywords that your content contains and optimize them for the website to improve the overall quality. After completing this process, all you have to do is wait for search engines to rank your website.
Why Is the SEO Structure Important for Ranking?
The different sections that make up the have different steps, and they all exist to satisfy the search engine requirements. Your journey to increasing your visibility without having to spend too much lies with meeting this list of requirements ultimately.
Different Content Forms in The SEO Structure
Content exists in different forms, and you use them based on what you want to express its general effectiveness. Some situations warrant you to use written content, while others may need you to put up videos, charts, or images. Despite that, you will need to implement Search engine optimization strategies into every content you choose to increase your chances. Some of the content SEO forms that exist are:
Image SEO
The image SEO category deals with techniques you implement on images to boost their discovery and relevance to searches. Chatbots have the procedures to search images across different websites before putting them into indexed categories. Implementing the techniques and meeting the requirements help you put your webpage in that category, increasing rank chances.
Video SEO
Everyone wonders how some videos rank higher on search engines, and some don’t show up on the list. You see people who don’t have websites but just a video on YouTube, and it shows up on search engines. Some incorporated video SEO techniques to their content correctly, while some didn’t do that.
Voice SEO
Content isn’t restricted to videos and images alone but also voice, and it has its requirements you need to satisfy. Some platforms allow you to incorporate voice SEO combined with video SEO techniques, but that is not all. It is mainly used when visitors search for songs or podcasts on platforms that offer those services based on bio.
Text SEO
Here is the most common use of SEO since most website content is text-based and requires you to read. It involves SEO practices like incorporating keywords into the text and fixing both internal and external links.
Conclusion
You now have the basic knowledge that you need to know about search engine optimization, which leaves the next step. What is the next step? The next step is for you to dive fully into one or more parts of the SEO structure. Learn the subskills you need to monetize the SEO field and offer solutions to different clients that you will meet. Next time, you will learn how to get free and paid courses to support your learning process.