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Before launching into the definition of an SEO copywriter is, you need to understand search engines. What search engines are used for and why they are so important. We need to understand what a Search Engine is.
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Importance of Search Engines.
- The Internet is the common most used medium behind the television.
- Over a billion people use the Internet.
- Over 93% of Internet users find websites with search engines.
- Search engines are the way most businesses find new customers for their products and services.
PAID LISTINGS AND ORGANIC SEARCH RESULTS.
Paid Listings.
This is how search engines make their money. Pure advertisement. Search engines get paid by advertisers to display their content when there is a search on a word related to their products and services.This kind of advertisements are usually labeled “Sponsored Links” and the order of these search results are determined by how much the advertisers paid.
Organic Search Results
These are the results most search engine users are looking for. When it comes to search engine ranking, these are the results been talked about. You only get high-ranking search results if your content is important or relevant. You can’t pay a search engine to get a high-ranking result.
When most people use the Internet, they normally pay more attention to the organic search results than the paid listing because they know Sponsored ads(Paid listings) are just normal advertisements.
HOW DO SEARCH ENGINES WORK IN SEO
Search engine companies like Google and Bing find contents that can bring more traffic and ad revenue. This means their search results must be important and high quality.
Here is a simple explanation of the workings of a search engine:
Search engines send out bots that crawl your web pages and send back the details for processing. Then they use complex algorithms to deduce the subject matter like frequently used words and text on links(from and within your sites) to determine which searches your pages are relevant to.
The logic behind these search engines is that if webmasters have used a lot of relevant words in their link and they are willing to link to you. Your website must be relevant and important.
WHAT IS AN SEO?
Search engine optimization(SEO) is the act of increasing your website’s search engine ranking so you can rank high in search engine searches. You rank for words your customers use in search engines.
SEO COPYWRITER.
A Search Engine Optimization copywriter is someone who uses certain keywords to appeal to Internet users and search engines complex algorithms. This means writing content people would want to read, link and share. And at the same time, contents search engines would understand.
CONCLUSION.
If you need help with starting your copywriting business and need to hire a copywriter, we are here to help you out.
Check out the links below:
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Nice knowledge gained
Glad I could help.
What’s the difference between a copywriter and a content writer? Please educate me.