Writing E-mail marketing as a Copywriter.

As a copywriter, there are two types of emails you’ll be writing to earn money online:

Solo e-mail.

This is used to promote a single product or an offer sent to a distribution list.

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E-zine.

This online newsletter is written and distributed for marketing goals.

A typical technique is creating a list of prospects and offer them a free online newsletter subscription; on and after they agree, you can send them both solo e-mails and e-zine that contains your product ads and product promotion.

Your e-mail marketing message gets opened, read, or trashed depending on the copy of the e-mail. These are methods you can use to increase the number of recipients that will open your e-mail and click on the link to your website.

The following are tips for writing productive e-mail campaigns:

1. At the beginning of your email, add a “From” line and a “Subject” line. The “Subject” line should be short, attention-grabbing, curiosity-arousing. It should compel your email recipients to read the email further without turning them off .e.g Come on back to the Idea forum.

2. Secondly, In the first paragraph, add a summary of your email. The is for readers with a short attention span.

3. If you are e-mailing to a rented list, the “From” line might identify the sender as the list owner, while the e-mail identifies you as the sender if you are sending the e-mails to your house file.

4.Also, E-mail marketers’ opinions differ on the “From” line; some think it is unimportant while others believe it is significant. Adding the word “Team” to your “From” line might trick your recipients into thinking an enlightened group of people are behind the email.

5. Some e-mail marketers avoid “Free” in the “Subject” line because many recipients use the spam filter software to search their incoming e-mails.

Identify any e-mail with the word “Free” in its Subject line as a promotional e-mail. Aside from the spam filters, FREE elicit responses.

6. Start the message with a great headline or a nice lead-in sentence.

7. Make sure the e-mail is short; recipients are going through a lot of e-mails and may not have enough time to read your e-mail thoroughly. Get the essential points across quickly.

8. Your tone should be informative, friendly, exciting, and helpful to the recipients, not sounding promotional. Information is key.

9. Be Specific. Don’t say you are the best at what you do or you offer the best service. How are you the best? How do you offer the best service?

10. Use CAPS only when it is necessary. In an e-mail environment, CAPS sounds like you are screaming at the reader.

Finally…..

11. Use wide margins to avoid weird text breaks in your e-mails.

12. Finally, any attachments or links should be added to the beginning of the e-mail and at the end too. This is for busy readers who don’t have enough time to read through.

Thanks for Reading.

You can read more on email marketing here on ASCENT Learn Online Skills.