Email Marketing Guide for Beginners – STEP by STEP Tutorial

Email is an important part of digital marketing because it helps customers make a high return on their investments. Email is a channel that generates good results, so it is not a surprise that it is one of the channels customers turn to.

This article will teach you how to develop an email plan that gives you consumers a reason to return as your business grows through buying and selling through making relationships with your customers, categories of the marketing email, and how to send your emails.

The clue to successful email marketing is knowing how to use the right email at the perfect time. There are three types of emails:

Promotional

This email offer consumers on your email list: event information, brand reports, etc. These emails are popular because over sixty percent of customers have bought products due to email marketing.
One of the difficulties brands make is focusing only on promotional emails as a marketing campaign, therefore missing out on other effective strategies.

Relational

This email help deliver content to your patrons, content like blog posts, articles, announcements, surveys, etc. The emails indirectly help you in selling commodities, but they help in building relationships with your consumers by providing value.

Transactional

This type of email is used to reply to buyers that have an action with your business like product orders, creation of accounts, subscribing to newsletters. Transactional emails help reconnect consumers who have connected with your business and gives the customer an idea of what type of business you are running.
These emails meet the main objectives of marketing, and sadly most beads still use relational and promotional emails, even though transactional emails are more effective.

Broadcast and Triggered Emails

You can not spend all day sending emails to subscribers manually, so for this reason; your emails should be divided into:

Broadcast Emails

These are emails you send to your subscribers at once at a given period for a specific goal. You should that when you overuse broadcast emails, and it can affect your relationship with your customers. You should only use broadcast emails for newsletters, brand promotion, and segmenting your email list.

Triggered Emails

Triggered emails, unlike broadcast emails, are automated. They are sent to customers after they take a particular action. These actions include a promotion, gated offers, welcome email, order receipts, etc

Email Deliverability.

Most of the things you read so far won’t work if you can’t deliver the emails. Internet providers are also part of the problem as they believe people who send bulk emails are guilty of spamming, so these emails might not get to the right people after hours of time and effort put into it.

The acceptable way of showing internet providers that you are not a spammer is by engaging with your subscribers. If your subscribers engage with you, you are not spamming.

To also make sure your emails deliver, you should monitor how you engage with your subscribers and make sure you don’t send a large number of emails.