The biggest question digital marketers ask themselves is how to get paid traffic to their websites? But the real question should be what to do with the customers when you get them. What type of products should you sell? What kind of content can you give your customers?
You can get paid traffic in various ways. Paid traffic helps you build your brand, advertise your products, and generate sales and income.
You will learn to choose the right traffic platform and the way you can set it up in this article.
Visiting the traffic store.
Paid traffic can sample current offers, landing offers, and contents without waiting on slow traffic sources like Search Engine Optimization and social media. The perfect traffic store does not exist, your audience may not be on some platforms, and the brand may face obstructions.
To find the proper traffic store, you must research and find a strategy and system that works for you.
Audience Temperature.
To convince customers, you need to create connections with them. Before you run traffic campaigns, you need to understand where your relationship with your prospects or customers lies. Are they just aware of your brand? Do they recognize your brand but haven’t purchased it from your business yet? Are you aiming to make them your regular customers after they bought your product?
Audience temperature is the phase you are in the relationship with your customers and prospects. To design a productive traffic network, you are expected to know your customers and the phases you are in your relationship in, so at the exact time, you can make the right offer.
There are three levels of Audience temperature:
Cold
These consumers have not heard of your brand and the products you are selling, you don’t have a connection with these people, but you need them to buy your products. You must build credible relationships with this traffic and prove that they can invest in your brand.
Warm
This traffic knows about your brand by reading your blog, subscribe to your newsletter, watched videos that explain your brand but have not purchased your products. These people are still skeptical of buying from you. They are still in the stage of trying to know your business. They have your competitors on their minds wondering if they could offer lower prices or offer better services than you can.
Hot
These are the people that have bought from your brand. They are repeat buyers. These are consumers you spent most of your money amassing. Advertisers make the mistake of concentrating on bringing in customers, but smart marketers use paid traffic to sell to customers they already have. A smart marketer makes mouth-watering profit maximizing offers to the hot traffic.
The key points you need to take from traffic temperature:
- Introduce valuable content to your audience who have not heard of your brand.
- Convert your warm audience to prospects and buyers.
- Offer a lot of sales to your consumers.
Choose the right traffic platform.
Before you create a marketing campaign, find out the kind of platforms your customers use. You find where your audience is usually online. Even with the right marketing campaign, your ad will fail if placed on the wrong platform.
If you want to buy traffic, you need to find a reliable store or platform to help your target customers. There are various traffic stores like Twitter, Facebook, etc. with millions of users. You will need to find your customers’ interests to figure out how to target them.
This research might take time, but if you do it right, it will help you find your target audience.