COPYWRITING MADE EASY FOR BEGINNERS

During this pandemic, with many people laid off and salaries slashed, smart freelancers are making huge profits. Many are currently searching for an extra source of income by learning digital skills that can make them extra money.

Copywriting is one of those digital skills that can earn you a lot of money, and if you are just starting and want to learn more about it. You are in the right place.

This article will explain what copywriting is and what you need to be a copywriter and earn money.

Copywriting

Copywriting is an essential element of online marketing; it creates an understandable, compelling copy with the end product of selling goods and services and educating consumers.

It is the glue that ties Design Marketing, Search Engine Optimization(SEO), and Content Marketing together.

History of Copywriting

The role of a copywriter has a storied history, but the importance of copywriters to brand advertisement has never been greater

However, with the invention of the internet, it is difficult to get consumers’ attention, but with a well-crafted copy, copywriting shines brightest in an oversaturated environment.

Claude Hopkins, born in 1866, was one of the earliest copywriters; he was the first copywriter to implement consumers’ behaviors for use in advertising materials. Bruce Barton wrote an ad in 1919 about two men who reunited after the American civil war. Martin Conroy also wrote an advertisement for wall street in 1974.

World-renowned author F.Scott Fitzgerald before he became a writer, wrote streetcar slogans for a company.

The history of copywriting proves that it became more about the textual application of consumer analysis as it is about storytelling.

It has always been the sale of goods and services rooted in the desire for storytelling.

Skills of a copywriter

To be a copywriter is not easy; you must be observant, skilled in the English language, have a vast vocabulary, and see different perspectives.

To become an effective copywriter, you need to invest most of your time and energy into learning the craft. It is possible to be a good copywriter without formal training and education.

• Firstly, learn what copywriting entails, how to arrange words and pictures to get sales.

• Secondly, understand companies need a copywriter.

• After that, build your brand and learn how to attract clients and customers.

• Create a copywriting portfolio; a copywriting portfolio consists of your name, expertise, your contact, and your works. You can create one with Google Doc.

• Also, buy and read many books on copywriting.

How do you Copywrite?

• Understand the features and benefits of the product.

• Secondly, understand your clients.

• Embark on Customer Research.

• Create an Endearing Headline

• Make sure your copy is persuasive.

• Add a strong Call to Action.

• Make an able scan copy.

• Lastly, add some social proof to make it relatable to the customers.

In conclusion, earning consumers’ attention can be difficult, but with the application of consumers, knowledge joined with visual design can lead to effective advertisements that speak to consumers.

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