How To Increase Your Content Visibility? 5 Free Tools

Content Visibility on a search engine is a vital marketing requirement. So, how do you increase your content’s visibility?

Google is the search engine giant that we all know and love. We all use it every day to find information, locations, navigate, or find products and places. That’s why Google received around 943 billion queries until April 2022 only.

This isn’t only a testament to the fact that it’s the primary search engine and the importance of standing out in those searches. Most of those queries might be information-related. However, a good chunk relates to marketing, finding products, businesses, or brands.

So, whether a business is B2B or B2C, it needs organic discovery and content visibility to make any sort of impact. Today, we’ll be analyzing a few fundamental essentials, such as:

• What is content visibility?
• What is organic traffic/discovery?
• The importance of these two
• And the tools you’ll need to get there

So, without further ado, let’s get started and understand all these crucial necessities.

What Is Content Visibility?

Content visibility is the degree to which a website or webpage is accessible to internet search engine crawlers and users. Achieving high content visibility is essential for websites and businesses. It helps them rank better in search engine results pages (SERP) and attract more traffic.

Search engines index web pages by looking at the words they contain, the links they are linked to, and other factors that indicate their relevance to a given topic. So, it’s not only an indication of content’s appearance/visibility but also a website’s chances of organic discovery.

Now, we’ll explain organic traffic/discovery, but it’s important to understand that content visibility is only possible through various elements, such as:

• Using the right keywords
• Ensuring plagiarism-free content creation
• Ensuring grammatical integrity
• Writing readable content
• Creating unique and outstanding topics
• Ensuring informative value

These are some of the ground rules established by Google. And, since Google owns 85% of the search engine market share, it’s imperative to tend to what the search engine giant demands.

That’s why one of the significant aspects of content’s visibility and organic discovery depends on outstanding content creation.

What Is Organic Traffic?

Organic search traffic is the most prominent source of web traffic. It drives a significant amount of the site’s organic traffic. Organic search traffic is primarily generated by SEO tactics.

Or, it can be achieved through paid advertising on search engines like Google AdWords, Bing Ads, and Yahoo! Search Marketing.

Organic keywords are keywords that are not paid for and are mainly found in a website’s content. They are what people type into a search engine when they want to find information on a topic or product.

SERP stands for Search Engine Results Page and is what shows up when someone searches for something online. However, local users will have different SERPs than international users. Because they might not be looking for the same things as those in international waters.

This is distinguished by location-based searches, and Google knows how to distribute such search results. That’s why local SEO and Maps-related SEO are yet another critical essential of organic discovery.

Why Are Content Visibility and Organic Traffic Important?

It is not enough to just have a website and hope people will find it. Instead, you need to ensure that your website is visible on Google. Therefore, it’s important to outline the importance of visibility on Google and how you can improve your ranking.

Since Google is responsible for around 90% of search queries on the internet, it’s imperative to stand out in the first few results of SERP. On the other hand, organic traffic is important because it can help build credibility and trust.

It can also provide a website with a higher DA score, which helps rank the website on the Google search results page. Organic traffic is the best way to grow your business. It’s free and doesn’t require marketing or advertising efforts.

5 Essential Tools To Increase Content Visibility

Content tools should help you elevate your content to a specific quality. That’s something we kept in mind and thoroughly tended to when picking five of the best and free tools for your content’s visibility.

Each one of these tools offers something outstanding or unique for your text. So, let’s dive right in and talk about them:

1.    Paraphrasing tool

The first tool on our list is the free paraphraser by Paraphraser.io. While there are premium packages to this amazing paraphraser, you can use it freely for up to 500 words at a time. What’s more, you get two outstanding content tones for free.

But why exactly do you need this tool for content visibility? For one, it can help you remove plagiarism and ensure your content’s originality before posting it.

Then, it can help you change your content’s tone and make it according to your target audience. Besides that, it employs unique AI algorithms, so it can fix any delivery issues, fluency problems, and even grammatical errors.

2.   Grammar Checker by (Editpad)

Editpad’s grammar checker is one of the best grammar checkers available today. What makes it better than some of the more prominent names? It has an unlimited word count, and you can practically correct thousands of words with it without paying a dime.

Once again, this website also offers excellent tools for specific prices. However, using this tool doesn’t require you to pay up. So, how does it affect relevancy or content’s visibility?

It can help you fix grammatical errors, punctuations, etc.—as depicted in the screenshot above. Therefore, it’s not only an ideal grammar corrector but also a perfect companion for any writer in any niche or setting.

3.   Google Keywords Planner

No content has ever found relevancy without using the right keywords. For that, we have an outstanding keyword planner from none other than Google itself. This program knows what’s best for your website, niche, or industry.

It’s from Google, after all; therefore, it can help you identify the right keywords for your content—any sort of content. Making it the third-most necessary program on our list.

4.    Hemmingway App

Readable content is a blessing, and Hemmingway Editor is here to help you with that. Remember that when you write content for an online audience, you don’t need to use jargon or overly complicated terms/words.

That’s why you need the Hemingway Editor, as it can help you with:

• Ensuring readability
• Avoiding redundancy
• Removing complicated words
• Avoiding passive voice and turning it into active voice

These factors alone make it an ideal companion for any blog or website writer. And it also makes it a vital tool to ensure better content discovery.

5.    HubSpot’s

HubSpot’s blog ideas generator can help you formulate blog ideas that’ll help you stand out in SERP. To find better visibility, all you have to do is head to the website and enter your keywords like so:

Once you pick up to 5 different keywords/nouns, you can ask them to give you blog ideas. When you do, this is what you’ll find:

This is only 2^nd of the 5 slides it offers once the ideas are generated. Each of them can help you find better visibility, making it an ideal tool for blog writing and content visibility.

Conclusion

There you have it, SEO writers and content gurus, the five tools you’ll need. On top of that, these tools are free to use, so you don’t have to worry about using your credit card any time soon.