As a copywriter, you are constantly in the role of writing good copies that appeal to your audience, send the right message, and get the correct result. With so many different aspects to writing a copy, the variability of audiences, and the constant changes in the digital space, there is a high demand for not just any copy but a good copy!
Not to worry, we have researched and outlined five essential tips that will have writing, not just a good one, but an excellent copy, every single time!
5 Tips to Write Good Copy
Be Human
As trivial as it sounds, many copywriters do forget that they are writing for actual humans and not machines. Behind that digital screen transmitting your message is a human reading that text and processing it with a human brain. It is effortless to get carried away with the SEO, the ranking, and the machine-friendly part of copywriting that we forget to be conversational and relatable with our copy. Always remember that you are writing for humans, just like yourself.
Pet Phrases Do Not Help Write Good Copy
If you have written several copies, you would have noticed those phrases you seem to find in every paragraph and close sentences. They have become your go-to set of words to send across a message and express a thought in writing. It might sound good to you, but when you end up repeating these phrases in your text, it ruins your copy. Not just that, pet phrases go a mile further to dampen your creativity as well and are unnecessary.
Keep It Simple and Sweet
Big words that are hard to process in a line of thought ruins a good copy. Using complicated words and going extravagant on your vocabulary harms your readers a lot more than you realize. The key to writing a good copy that effectively reaches your target audience is to go sweet and straightforward. Be less worried about being a copywriter and more concerned about your audience.
Be Compelling
Besides telling a story, your copy must have a positive effect on your readers that yield excellent results in the end. Every text sells either an opinion, ideology, philosophy, product, or service. Beyond putting together a pile of words that look good and sound nice, IT MUST SELL.
Benefits Over Features
The best way to affect your target audience is to write a copy that tells them what the product/service can do for them rather than what it has or possesses. Knowing the difference between the features and benefits helps you frame your words better and put them in the right light for your audience.
Want to write a good copy? First, find an approach.
Before you get on that piece of paper or system to put together the words that make up your copy, first think up and strategize on an approach. What would work for this audience? How can I hit what appeals the most to them? Take yourself through the process of “prepositional phrase thinking” and choose a direction that will best affect your readers. There you have it! Five helpful tips to follow to write an excellent copy.