If you own a business, brand, or anything that goes public in the digital space, communicating your message across the right way should be your primary target. Finding the right words to use, how to use them, and when to use them is an innate ability of copywriters. Your website landing page or blog is the first contact potential customers make with your business for your business. Investing in getting the suitable copy up there that meets your customers’ needs and converts them is vital. To get all of these in place, you need to have the right copywriter on the job. Before you get right into finding a copywriter, you first need to know how much it costs to hire a copywriter.
There’s just one small detail before we get right into how much it costs to hire a copywriter. The cost to hire a copywriter in 2021 is between 25$ to 25000$ on average. However, certain factors affect the cost range, accounting for the difference in prices for a copywriting job. Understanding these factors will help you get an actual cost to hire a copywriter.
Factors to Consider When Looking to Hire a Copywriter
Project type
Projects that require a copy come in grades. This means that some jobs are more technical and demanding than others. The cost of hiring a copywriter depends on the type of project to be done. Web content for a homepage or landing page would most likely cost more than blog content. Some project works require a rewrite or edit of a previous copy. It usually costs less compared to getting a new copy done. Most copywriters usually specify their pricing based on the nature of the job and project type.
Word length
Words make up the copy, and most of the time, they also determine how much the copy would cost. For copies with a standard word length, they also attract a standard price. Most copywriters charge per word instead of per copy. This ultimately relates that a 500-word web content will attract a specific cost per word, and the more words the copy has, the higher the fee charged by the copywriter.
Professional Services
While this is most expected as a part of the writing job, certain expert services offered by the copywriter attract higher cost pricing. For example, SEO services and professional writing tools used for your project are literally like a photographer’s gear—the more experienced, the better the job that benefits you.
Final Thoughts: Hire a Copywriter
Nothing sends a good message across like an even better copy. While most copywriters have flat rates, all listed factors determine the cost of hiring a copywriter. When looking to hire a copywriter, the first thing to consider is the quality you will be getting rather than the cost of the copy. A lot goes into creating the perfect text that does the introduction and conversions for you. Being too skeptical about costs might have you settling for a copy of less quality.