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Switch (2010) examines why it is often difficult for people to switch their behavior, and how, by understanding the mind, it is possible to find shortcuts that make change easier. Through scientific studies and anecdotes, Switch provides simple yet effective tools for implementing changes.
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A SUMMARY OF Switch: How to Change Things When Change Is Hard (A Study Guide to Chip Heath & Dan Heath’s book) By Continental
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Switch (2010) examines why it is often difficult for people to switch their behavior and how, by understanding the mind, it is possible to find shortcuts that make change easier. Through scientific studies and anecdotes, Switch provides simple yet effective tools for implementing changes.
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