It happened again because you did not hire a professional SEO copywriter. You started writing a post for the company blog, mulling over for hours on the right sentence, on the tone of voice to use to have an irresistible appeal on your Buyer Contact person. Tell the truth, how much time did you waste? And above all, were you able to reach your goal? If the answer to these questions makes you shake your head, don’t worry. Your problem is the same as that of many other companies that use the do-it-yourself method to promote their products or services through Content Marketing. They choose to write the content themselves or delegate this activity to employees within the company.
hire a professional SEO copywriter
Hire a Professional SEO copywriter of the year?
The question concerns all those who choose to rely on Content Marketing to promote their brand and lead generation, generating contacts already interested in the service through useful and informative content. The preferred method is to have an internal resource write blog posts, whitepapers, and eBooks. The problem is that by doing so, time, energy, and money are lost: the time used for the production of such content is inevitably taken away from other tasks and activities, and without detailed and effective planning you risk losing a lot of money. At the same time, if the content is not professionally packaged, the desired results will struggle to arrive.
The blog, especially in the case of B2B companies, needs well-written and engaging texts, and for this reason, it is essential to rely on professional writing. To avoid groping in the dark, it is, therefore, best to invest in a professional B2B copywriter: let me explain even better why!
The importance of Content Marketing for the B2B blog
First, why is it very important to regularly post useful and informative content on the company blog? The reasons are many: first, it helps to generate value because users notice if it is managed with care. Or if the company dedicates little time to it, and in an increasingly competitive market it is now essential to establish one’s authority in the sector. Thanks to a professional figure who takes care of the blog.
Publishing quality content serves not only to strengthen the Brand Awareness of your brand but also to give it an excellent positioning, thanks to the SEO and organization of content in Topic Cluster, to get on the first page on Google and surpass your competitors. In fact, modern search engines reward the most organized websites. To do all this you need an excellent Content Marketing strategy and the work of a professional copywriter, even better if with SEO skills.
Producing quality content also serves to have a quality Lead Generation. The time of outbound marketing is now over, in which to reach as many customers as possible they used to bombard them with e-mails and advertisements. With Inbound Marketing for B2B, you will be sure that the leads that arrive will already be interested in your products, ready to continue along the conversion path that will lead them to become customers.
10 reasons to hire an SEO copywriter for the B2B blog
If you want to get your business off the ground with the help of Content Marketing and the Inbound methodology, you must have a professional copywriter. This SEO copywriter writes the contents of your corporate blog, especially in B2B, when business between companies is at stake. In the face of decidedly sustainable investment, the advantages are many. Here are 10 reasons why you should give up on having content written internally and go to a professional and certified SEO copywriter:
Language Consulting
The professional copy does not jot down a few words that briefly describe the concept. He knows the best writing and storytelling techniques to involve the buyer persona and is able to involve the user through a story in which he can identify himself.
Professionalism in SEO copywriting
A copywriter can’t just write, but he can find the right words to, first of all, inform and help your readers. Even when it comes to technical matters, and secondly, of course, sell your product well. Relying on a professional is essential for a job done well and that respects the guidelines given by the company, such as the Tone of Voice and the Buyer Contact person.
Generate Organic Traffic and Lead Inbound
Quality content, organized in Topic Cluster, will help you generate organic traffic and exploit all the potential of Inbound Marketing, starting with Lead Generation, which allows you to get in touch with users who are really interested in your products or services.
Create a Productive Relationship with Leads
Entrusting a professional copy with the creation of useful and informative content to use for Lead Nurturing will allow you to continue to engage the leadership in your activities and your offers, thus creating a relationship of trust.
Save Money and Time
By having an internal employee do the work of writing content, you will take him away from his job, and the result will not necessarily be guaranteed. Maybe the employee will be an expert in the subject, but not necessarily know the writing and storytelling techniques that are essential to do Content Marketing effectively. The solution? A copywriter for your B2B blog.
Competence in the Sector
A professional copywriter does not improvise. He is a figure who has previous experience in your sector and knows what he is talking about, even in the case of technical matters. Furthermore, he knows the dynamics of the B2B business and knows how to set up his work according to the specific needs of your Buyer Persona, in order to guarantee you highly personalized content.
Punctuality
A professional copywriter is in every sense, especially from the point of view of punctuality. He delivers the work you have entrusted to him on time and allows you to follow the editorial plan smoothly. You don’t have to run after him to deliver your SEO project!
Original and Well Studied Content
Another quality of the professional copy is to be well-informed. He knows where to look for sources because he has experience on the subject he writes for, and tries to propose them in an original way that suits your needs. And even if he did not have first-hand information, thanks to his experience he still knows where and how to get information, consulting industry specialists, scholars, etc.
Proofreading
The appeal of your blog also depends on the quality of the text. A blog post full of grammatical errors or typos is objectively not very credible. From this point of view, a professional copywriter is also an excellent proofreader, which guarantees typo-proof texts.
Not Only Blog but Also Landing Page and E-Mail
A copy will help you with any type of text, not just the common blog post. You can also use his knowledge and professionalism for Landing Pages, where visitors land to leave their data in exchange for the content of interest to them, but also to take care of the e-mails you send to stay in touch with yours. Lead.
Conclusion
Relying upon to hire a professional SEO copywriter to write posts, e-books and any content you need is the best solution to save time, money and have a quality job. But don’t forget that to ensure maximum visibility for all your content on search engines, it must be organized in Topic Cluster. Only in this way will you be able to generate maximum organic traffic and increase the chances of conversion of your B2B blog.
Nice post. It’s beneficial.