Digital Marketing and its Five Core Areas

Digital marketing has become a great phenomenon in marketing. In recent times, the coming on of the Covid-19 Pandemic and its associated lockdown has further boosted the profile of digital marketing as a veritable instrument for promoting buyers’ and sellers’ interaction, even during impossible situations. At the moment, the field of digital marketing is fast expanding and so also the roles within it. Importantly, there are five core areas that make up digital marketing. They are content marketing, analytics, social media marketing, email marketing and e-commerce.

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Content marketing as part of Digital Marketing

In digital marketing, content marketing has to do with the use of written and non-written texts (such as images) to promote a company’s brand. This constitutes a vitally important part of digital marketing because it provides support for all other aspects. Its origin in personal blogging is the 1990s which people engaged in mostly as a pastime. Nowadays, blogging, another name for content marketing, is not only done by individuals but also businesses. Businesses now deploy blogging as as instrument to promote their websites as well as their brands.

Analytics

Analytics is a vital aspect of digital marketing that came up mainly to monitor and evaluate digital marketing campaigns. Given the various channels for companies to reach out to customers and promote their products, there is the need to track each effort and its yield. This tracking include finding out the total number of visitors to a site; the webpage that generated the highest number of visitors; the campaign that has the highest conversion rate, among others. In this area, an important tool is Google Analytics (GA). GA is a Google hosted free tool that can be linked to a website or its pages to generate data. With analytics, digital marketers can better make decisions with regards to the best tactics to promote their online goals.

Social media marketing

With the advent of social media such as Facebook, Twitter, Instagram, and others, companies found a great avenue to reach online users and market their products. This is because a large number of persons have at least one social media account or the other. So the social media is not only a place for social interactions, but also afford one huge business opportunities. Thus,it is common for businesses to now have social media handles and pages. Through these pages, they can reach out to millions or even billions of potential and actual customers.

Email marketing

Email marketing is another critical part of digital marketing. Regarding email marketing, you can implement a digital marketing strategy that follows up on potential customers and converting them into loyal customers via email. Interestingly, this is done through nurturing relationships with leads and sending them the right messages. With the right message and good timing, a marketer can obtain conversions. In order to make email marketing easy, businesses make use of contacts relationship management. And this makes for better handling contacts details, segmenting them and ensuring smooth campaigns.

E-commerce

E-commerce involves selling products online or via electronically. It relies on electronic devices such as mobile phones, fax machines, ATM machines, Computers, among others. Given e-commerce, you can buy and sell goods and transfer money through same. Examples of e-commerce sites include Amazon, EBay, Shopify, Myntra, to mention but a few. An important advantage of ecommerce is that people can make purchase anytime they wish.