Introduction.
Learn online testing skills to understand how your content is performing among your customers. Social testing takes a lot of commitment and discipline. Random testing gives you imperfect results while consistent social testing gives you useful information you can use to make reasonable judgments. As a social media marketer, you need to understand the usefulness of data and statistics in making decisions.
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Data you know about your customers, like how many of them engage with your content or how many of them they are helps to make great marketing decisions. Having data to help make marketing decisions is as important as the marketing decision itself.
With social testing, you can experiment before moving on with your decision. The tests show you data based on advertisements shown to different customers and their opinions on this advertisement, allowing you to make an informed decision on whether you should make use of the advertisement or not.
TYPES
After setting the goal you want to achieve with your social media marketing. You need to find the right type of social testing you will make use of. Below are types of social media testing:
A/B
This is the most popular type of social testing, this test compares two types of content against the goal set then provides a result. Use this test if you want to test a small factor that can affect your customer’s behavior.
SPLIT
The split social test is sometimes confused with the A/B test. Although, they both compare factors based on a set goal. The split test is used to test big factors, unlike its equivalent.
MULTIVARIABLE
From its name, you can guess this type of test compares multiple factors unlike the two tests mentioned above. When using a social test, make sure it is done properly so you can get the best results.
How to perform Social Test.
A single goal.
When performing these tests, make sure you have a particular goal. Having a particular goal determines the factors to be compared and the type of test you will use.
Understand your customers.
If you don’t know how some of your customers will react to a specific advertisement, you perform a social test to find out. If you don’t understand your customers, the results of the time wouldn’t matter.
Review your test occasionally.
Remember to review your test after it starts, don’t dump it. If it’s running for four weeks, you can review it weekly. After the test is done, you have enough data from your weekly reviews to affect your decision.
Conclusion
You can run social tests with testing tools like HubSpot, OptinMonster, and Optimizely. You can also run the tests with social media websites like Facebook, Twitter, Instagram, and LinkedIn. Learn online testing skills here on our blog.
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Great tips!
Learn to always review
Levelling up your social media skills is critical if you want to get amazing results.
Definitely. It’s very critical. Thanks for sharing.